Tuesday, 4 October 2011

Does SEO Really Come Cheap?




With so many webmasters now looking to outsource their Search Engine Optimisation efforts to ‘experts’ found on the internet, I decided that I would have a look into the quality of services that are out there waiting for you to throw you money into without seeing a return, ever. 

There has been an influx of people online that believe that they can offer SEO services that work based on their own findings but the fact of the matter is that the majority of ‘cheap’ SEO agents out there are using outdated, spammy or unproven methods in which to conduct your link building process.

This means that all of those Fiverr.com gigs that you are looking through as a positive step for your website are not only going to be poorly executed but also carry a high risk factor for your sites, done like this not only to save time but also as the person doing the so called SEO has nothing at risk, you do.

Getting to the top of a search engine like Google is not an easy task if you don’t have the knowledge to be able to do so but that doesn’t mean that you should turn to the first SEO ‘specialist’ that you come across as the likelihood that they will know more than you can be quite slim.

Okay so not all SEO consultants are going to have the knowledge that the major players in the industry do but there are far more people out there trying to convince you to part with your money than people that actually know the niche inside and out.
Now no one on the planet other than those who work within the Google team that creates the ranking factors, truly knows the requirements to be able to rank in the number one spot for your chosen term but people out there like UK SEO Jordan Graves, actually invest their time and effort into looking into the workings of the search engines, trying to forecast the way in which the internet giants actually work, these are the people that you need to be employing in order to see a strong return for your investment.

SEO Companies on the open web vary from price to price, dependent on the level of SEO that you are about to receive from your step forward to better your website and business. 

Finding an independent SEO consultant will mean that you will be able to avoid the large monthly fees that you can expect from better known SEO companies but the fact of the matter is that there are a number of the employees from within those companies that are looking for additional work within their own time, a perfect opportunity for you to get all of their expertise without the huge price tag on a monthly basis.

So with the overview of SEO services being offered cheaply, yes you will find them out there but they will be spammy, unsafe and completely unstable, often consisting of Scrapebox, XRumer or Link Wheel processes... 
If you want success you need to build your site and your online SEO presence on a firm foundation otherwise you will find out what rough waters really are once the search engines catch up with you!